Loopa
A Smarter Fintech Companion for Everyday Control
Project Type: Fintech Mobile App (End-to-end Product Design)
Role: Product Designer (UI/UX, Research)
A Smarter Fintech Companion for Everyday Control
Project Type: Fintech Mobile App (End-to-end Product Design)
Role: Product Designer (UI/UX, Research)
A Smarter Fintech Companion for Everyday Control
Project Type: Fintech Mobile App (End-to-end Product Design)
Role: Product Designer (UI/UX, Research)
Fintech
Fintech
Fintech
Mobile App Design
Mobile App Design
Mobile App Design
2024
2024
2024
Overview
Loopa is a smart money management app designed to help people automatically organize finances, eliminate wasteful spending, and build healthier financial habits — without needing to be a financial expert.
With features like auto-adjusting budgets, subscription tracking, and real-time fraud alerts, it was designed to feel like having a mini-CFO in your pocket!
Core Challenge - All-in-one Banking and Budgeting Mobile App
Most finance apps only track money after it’s gone — users are still left confused about how to budget, where they’re losing money, and what to do next.
Users felt overwhelmed by:
Hidden fees,
Forgotten subscriptions,
Sudden overdrafts,
And rigid budgeting apps with no real guidance.
Features
Transparent Fee Tracking - Send and receive money locally and internationally
Auto-adjust budgets monthly.
Predict cash shortages and recommend actionable steps
Pay Bills and manage subscriptions
Biometric login.
Fraud alert system & Instant card freezing
Insights of cash inflow and out flow
Business Goal | UX Solution |
|---|---|
Increase daily app engagement | Smart money insights & confetti microinteractions after completing goals |
Retain users by reducing churn | Personalized alerts, fraud protection, card control = trust |
Increase Users' Trust | Flexible features like smart freeze & auto-budget insights to give users total control over their finances |
Overview
Loopa is a smart money management app designed to help people automatically organize finances, eliminate wasteful spending, and build healthier financial habits — without needing to be a financial expert.
With features like auto-adjusting budgets, subscription tracking, and real-time fraud alerts, it was designed to feel like having a mini-CFO in your pocket!
Core Challenge - All-in-one Banking and Budgeting Mobile App
Most finance apps only track money after it’s gone — users are still left confused about how to budget, where they’re losing money, and what to do next.
Users felt overwhelmed by:
Hidden fees,
Forgotten subscriptions,
Sudden overdrafts,
And rigid budgeting apps with no real guidance.
Features
Transparent Fee Tracking - Send and receive money locally and internationally
Auto-adjust budgets monthly.
Predict cash shortages and recommend actionable steps
Pay Bills and manage subscriptions
Biometric login.
Fraud alert system & Instant card freezing
Insights of cash inflow and out flow
Business Goal | UX Solution |
|---|---|
Increase daily app engagement | Smart money insights & confetti microinteractions after completing goals |
Retain users by reducing churn | Personalized alerts, fraud protection, card control = trust |
Increase Users' Trust | Flexible features like smart freeze & auto-budget insights to give users total control over their finances |
Overview
Loopa is a smart money management app designed to help people automatically organize finances, eliminate wasteful spending, and build healthier financial habits — without needing to be a financial expert.
With features like auto-adjusting budgets, subscription tracking, and real-time fraud alerts, it was designed to feel like having a mini-CFO in your pocket!
Core Challenge - All-in-one Banking and Budgeting Mobile App
Most finance apps only track money after it’s gone — users are still left confused about how to budget, where they’re losing money, and what to do next.
Users felt overwhelmed by:
Hidden fees,
Forgotten subscriptions,
Sudden overdrafts,
And rigid budgeting apps with no real guidance.
Features
Transparent Fee Tracking - Send and receive money locally and internationally
Auto-adjust budgets monthly.
Predict cash shortages and recommend actionable steps
Pay Bills and manage subscriptions
Biometric login.
Fraud alert system & Instant card freezing
Insights of cash inflow and out flow
Business Goal | UX Solution |
|---|---|
Increase daily app engagement | Smart money insights & confetti microinteractions after completing goals |
Retain users by reducing churn | Personalized alerts, fraud protection, card control = trust |
Increase Users' Trust | Flexible features like smart freeze & auto-budget insights to give users total control over their finances |
Manage Cards
Securely view, manage, and control physical and virtual cards. Includes instant card freezing, spending limits, and biometric verification for added safety.
Manage Cards
Securely view, manage, and control physical and virtual cards. Includes instant card freezing, spending limits, and biometric verification for added safety.
Manage Cards
Securely view, manage, and control physical and virtual cards. Includes instant card freezing, spending limits, and biometric verification for added safety.
Send and Receive Money
Transparent Fee Tracking - Send and receive money locally and internationally
Send and Receive Money
Transparent Fee Tracking - Send and receive money locally and internationally
Send and Receive Money
Transparent Fee Tracking - Send and receive money locally and internationally
Research & Findings
To validate pain points, I conducted:
12 interviews with Gen Z and Millennial users,
A competitor teardown of apps like piggyvest, moniepoint etc
Survey on budgeting habits.
Key Findings:
73% said they didn’t understand where half their money went each month.
61% said they had multiple forgotten subscriptions.
86% wanted all in one app that gave actionable steps not just financial reports
Over 40% were hit by surprise charges due to lack of real-time fraud alerts or overspending.
What I learned
I Got to learn the importance of visual design and visual hierarchy and how it makes the users more engaging.
Key takeaways;
Financial design should balance clarity with emotional safety — numbers alone don’t reduce financial anxiety.
Microinteractions and predictive insights, even simple ones, massively boost trust and user action.
Many “passive” fintech users can become active once they feel guided, not judged.
