Sweety
Sweety
Fruit Candy Product Packaging design
Project Type: Branding and Product Packaging Design
Role: Logo design, Brand Strategy and Product Packaging Design
Fruit Candy Product Packaging
Project Type: Branding and Product Packaging
Role: Logo Design, Brand strategy and Product Packaging Design
Fruit Candy Product Packaging design
Project Type: Branding and Product Packaging Design
Role: Logo design, Brand Strategy and Product Packaging Design
Product Packaging
Product Packaging
Product Packaging
Brand Design
Brand Design
Brand Design
2023
2023
2023
Overview
Overview
Sweety is a playful fruit candy brand designed for moments of pure, guilt-free pleasure. Available in five mouthwatering flavors — strawberry, banana, orange, blueberry, and apple — Sweety is your sweet companion whether you’re in a lecture, binge-watching your favorite series, or pushing through a long coding session.
The design challenge was to build a vibrant, engaging, and snackable brand identity that speaks directly to Gen Z and young adults who crave something fun, fruity, and feel-good. The result? A lively visual system, bold packaging design, and custom typography that pop off shelves and screens.
Sweety is a playful fruit candy brand designed for moments of pure, guilt-free pleasure. Available in five mouthwatering flavors — strawberry, banana, orange, blueberry, and apple — Sweety is your sweet companion whether you’re in a lecture, binge-watching your favorite series, or pushing through a long coding session.
The design challenge was to build a vibrant, engaging, and snackable brand identity that speaks directly to Gen Z and young adults who crave something fun, fruity, and feel-good. The result? A lively visual system, bold packaging design, and custom typography that pop off shelves and screens.
Design Goals
Design Goals
Appeal to a youthful but slightly more mature audience (16–30 yrs)
Include eco-friendly packaging pouch
Use color and type to express flavor, mood, and brand personality
Make the packaging instantly recognizable, tactile, and shelf-friendly
Create a bold, fun, and snack-worthy visual identity system
Appeal to a youthful but slightly more mature audience (16–30 yrs)
Include eco-friendly packaging pouch
Use color and type to express flavor, mood, and brand personality
Make the packaging instantly recognizable, tactile, and shelf-friendly
Create a bold, fun, and snack-worthy visual identity system
Creative Direction
Creative Direction
Creative Direction
Logo- A custom playful typeface was designed, featuring bubbly, rounded letterforms with fruity accents. The "e" mimics a candy shape — adding personality and movement.
Packaging- Each flavor was matched with a high-energy color. Custom fruit icons and illustrations were also designed with quirky, dynamic shapes that feel alive — helping to visually communicate each flavor in a fun, memorable way.
Typography- Rounded, modern sans-serif fonts were chosen for legibility and warmth — mixed with hand-lettered accent fonts for flavor labels and copy blurbs.
Logo- A custom playful typeface was designed, featuring bubbly, rounded letterforms with fruity accents. The "e" mimics a candy shape — adding personality and movement.
Packaging- Each flavor was matched with a high-energy color. Custom fruit icons and illustrations were also designed with quirky, dynamic shapes that feel alive — helping to visually communicate each flavor in a fun, memorable way.
Typography- Rounded, modern sans-serif fonts were chosen for legibility and warmth — mixed with hand-lettered accent fonts for flavor labels and copy blurbs.
