Aero

Aero

Creator Hub for Bold Artists (B2C)


Project Type: Responsive E-commerce Landing Page Design
Role: Lead Product Designer (UX/UI, Research, Testing)

Creator Hub for Bold Artists (B2C)

Project Type: Responsive E-commerce Landing Page Design
Role: Lead Product Designer (UX/UI, Research, Testing)

B2B SAAS

B2B SAAS

E-commerce Design

E-commerce Design

2025

2025

B2C SAAS

E-commerce Design

2025

Overview

Overview

AERO is an e-commerce and community platform that empowers bold creatives and artists to display, share, and sell their work — all in one space. More than a marketplace, it’s a creative hub designed for visibility, community, and commerce.

AERO is an e-commerce and community platform that empowers bold creatives and artists to display, share, and sell their work — all in one space. More than a marketplace, it’s a creative hub designed for visibility, community, and commerce.

Key Features

Key Features

While many artists have portfolios or use social media for exposure, they often lack:

  • A centralized platform that allows them to showcase, sell, and interact with fellow creators

  • Easy-to-use e-commerce tools tailored to creatives

  • Discovery features to connect with the right audience

  • A supportive space to collaborate and vibe with like-minded creators

While many artists have portfolios or use social media for exposure, they often lack:

  • A centralized platform that allows them to showcase, sell, and interact with fellow creators

  • Easy-to-use e-commerce tools tailored to creatives

  • Discovery features to connect with the right audience

  • A supportive space to collaborate and vibe with like-minded creators

Outcome

Outcome

  1. Increased task visibility → Test users reported 25% faster status updates

  2. Improved client handoff → One-click shareable boards reduced email loops by ~40%


  1. Increased task visibility → Test users reported 25% faster status updates

  2. Improved client handoff → One-click shareable boards reduced email loops by ~40%

Takeways

Takeways

From a UX process standpoint, I strengthened my ability to:

  • Prioritize user stories and feedback over assumptions

  • Prototype with intent, validate fast, and iterate based on friction points

  • Align feature decisions with tangible business goals (e.g., higher retention, reduced churn)

From a UX process standpoint, I strengthened my ability to:

  • Prioritize user stories and feedback over assumptions

  • Prototype with intent, validate fast, and iterate based on friction points

  • Align feature decisions with tangible business goals (e.g., higher retention, reduced churn)

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